EDUCATION
1995 Ph.D. University of Michigan
1990 M.S. University of Michigan, Biostatistics
1988 M.S. Yonsei University, Applied Statistics
1986 B.A. Yonsei University, Business Administration
ACADEMIC AND PROFESSIONAL EXPERIENCE
Associate Professor, School of Business, Yonsei University, 2003-present Assistant Professor
Ewha Womans University, 2001-2003 Assistant Professor
Catholic University of Korea, 1998-2001 Assistant Professor
University of Groningen, 1996-1998
TEACHING INTERESTS
Marketing
Quantitative Marketing
High-tech Marketing
New Product Marketing
RESEARCH INTERESTS
Quantitative Marketing
Bayesian Methodology Customer Equity and Satisfaction Modeling Customer Asset Management
High-tech Marketing and New Product Marketing
B2B Marketing
Service Marketing
Salesforce management marketing strategy
PROFESSIONAL ACTIVITIES AND AWARDS
MBA Program Faculty Coordinator, 2008-present
Outstanding Teaching Award, Yonsei University, 2006
Best Paper Award, Korean Marketing Association, 2005
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