Yonsei Business Research Institute

Dear colleagues, friends, and visitors,

 The Yonsei Business Research Institute has a rich history dating back to 1958, when it was founded as the Industry Management Research Institute. Since then, our institute has been dedicated to identifying the unique Korean management style and strategic patterns that have been crucial to Korean companies' growth and innovation in the global market.

 As the director of this esteemed institution, I am excited to lead an organization that has been playing a crucial role in the growth and innovation of the Korean economy and companies for over 60 years through active collaboration between academia and industry in the field of business research.

 Our vision is to establish a value-creating knowledge network that focuses on three key areas: Excellence in research, global knowledge network, and communication with the business world. We aim to tackle some of the most pressing challenges facing businesses and society today, such as sustainable development, digital transformation, and the impact of new technologies on our lives and work. To achieve this, we will foster collaboration between academia and industry, working closely with businesses of all sizes to unlock new opportunities, drive innovation, and create value.

 Our mission is to lead the business ecosystem by creating innovative knowledge and connecting companies and ideas with each other. We believe that by building a global knowledge network, we can promote cross-border collaborations, share best practices, and leverage diverse perspectives to drive forward new ideas and solutions.

 As the director of the Yonsei Business Research Institute, I am committed to continuing this important work and furthering our institution's position as a leader in business research and education both in Korea and globally. Thank you for your support, and I look forward to working with you, our colleagues, friends, and visitors, to achieve our shared vision.

Kyung Min PARK, Ph.D.

Director, Yonsei Business Research Institute