Yonsei Business Research Institute

본 연구센터 설립 목적은 중소기업, 벤처 및 Start-up 기업, 그리고 가족 기업의 지속적 성장을 위한 연구를 추진하는데 있다. 

또한, 대기업 중심의 경영 연구를 넘어서 중소기업을 동시에 연구함하고 건강한 산업 생태계 조성에 기여함으로써 우리나라 경제와 기업경영에 기여하는 경험 연구, 그리고 이론 및 사례 개발을 진행하고자 한다. 

-한국 중소기업 관련 연구(보고서, 연구 논문, 그리고 학술대회 등) 진행

-한국 중소기업학회 및 중소기업 강대국인 독일, 일본 등 해외 중소기업학회 및 연구자들과 공동 연구 추진

-정기적인 국내 및 해외 연구 세미나 및 학술대회 개최

오늘날 글로벌 시장은 새로운 경쟁 환경이나 사회적 요구에 신속히 대처하지 못하면 쉽게 도태될 수 있는 초경쟁 시대로 접어들고 있다. 따라서 한국 기업이 그동안 수행한 글로벌 경영 전략과 사업 방식이 계속 유효할 것인가에 대해서 의문이 제기되는 상황이다. 이런 맥락에서 본 연구센터는 우리 기업들이 글로벌 시장에서 리더십을 확보하는 데 기여할 수 있는 전략과 방안을 탐구하고 원활한 경영 활동을 수행할 수 있도록 지원하기 위해 설립되었다.

- 한국 기업의 국제화 역사, 국제화 전략 및 성과연구

- 글로벌 시장 경영환경 분석 및 진출 전략 연구

- 중국을 비롯한 신흥 경제국 진출 기업의 경영전략 및 정부의 지원방안 연구

- 첨단 기술 기업의 국제 특허 활동 연구

- 산학협동연구
2003년 유통업체 중국시장 진출 실태조사 (산자부 지원)

- 학술연구
2003년 중국·아시아의 소매업 혁신 연구(한국, 중국, 일본, 영국 등 11개국 학자들 참여)
2002년 중국 화교 기업연구

Although a healthy and rich culture is vital to the well-being of any society including Korea., its role is particularly important in the 21st century’s knowledge society. Nonetheless, academic research on culture and the arts has generally been sketchy and unsystematic. Founded to address this lack, the Research Center for Culture and Art Management conducts world-class research, education, and consulting activities relevant to culture and the arts in Korea. Bringing social science methods to bear upon Korean cultural life, we seek a sound theoretical understanding of cultural production, distribution, and consumption, and, moreover, practical ways to support the nation’s cultural and artistic fields . Our work helps to ensure that Korea’s rich artistic history is matched by an equally rich present and future.

Research on the production, distribution, and consumption of cultural goods.
Research on the strategies, structures, and performance of profit and non-profit organizations in culture and the arts. Research on social structures and historical changes in culture and the arts.
Research on social, economic, technological, and institutional environments in culture and the arts.
Research on the social roles of culture and the arts
Research on the effects of government policy and regulation on culture and the arts.
Development of educational programs for culture and the arts.
Consulting and advisory activities for profit, non-profit, and government agencies in culture and the arts.

Yonsei Business Data Center was founded to purchase and maintain business databases YSB faculty members needs for their research and education.

In order to efficiently make use of the YSB-owned business data, the center manages the databases and holds workshops on using academic resources on a regular basis.

Compustat DB Workshop (Mar. 2005)
EBSCOhost DB Workshop (Sep. 2006)
OSIRIS DB Workshop (Sep. 2006)
WiseFN DB Workshop (Sep. 2006)
Bloomberg DB Workshop (Sep. 2006)
KIS-Line DB Workshop (Oct. 2006)
FNGuide DB Workshop (Oct. 2006)

The center was founded to pioneer the research and education of the future business paradigm, creative management.

Provide a research community where researchers conduct systematic studies on creative management
Researches on organizational structures, processes, supporting tools, business strategies which can provide creative solutions to the problems encountered.
Provide education services that cultivate creative leadership and equip students to have excellent knowledge and perception of creative management.

Mission To promote the initiating purpose of BMW as the founding sponsor To encourage academic research in European managemen To stimulate management education and interest in European business Vision Building European academic community in the Far East Exchanging European business culture and management know-how Learning European advantage

Research
European research seminars
Discussion paper series
Research grants/Academic awards
Academic visitors program

Education
BMW lecture series
European business history and cultural studies
European business case development and translation
European industry tour events

Conducting studies on the development of new products and product management, the Center helps companies shape marketing strategies to manage their markets effectively. Our mission is to help refine the marketing strategies of Korean companies by undertaking both theoretical and practical research -including collaborative research with the industry.

Developing marketing strategies for the twenty-first century.
Developing marketing information systems.
Developing decision-making support systems.

-Collaborations with Industry
2001
Research on the development of a marketing research system.
Research on the development of a beverage marketing program.
2000
Consulting and lecturing in LG Electronics’ MBA program.
Research on the development of a marketing program for an apricot drink.
Meta-analysis on the effects of advertising.
1999
Development of a marketing program for a washing machine brand.

-Academic Research
Research on correlations between population movements among consumers and their sensitivity to promotion activities.
Research on the short- and long-term effects of advertising, pricing, and promotion activities.

The mission of the center is to study brand-related and industrial marketing issues in Korea. Its annual conferences bring academics and practitioners together to discuss various topics as they affect domestic and multinational companies operating in Korea. The Center is a participating member of the Center for Global Brand Leadership, alongside members from Columbia University, the University of Munich, the University of Hong Kong, and ESADE.

Research on brand management and industrial marketing.
Collaborative global research on brand management with other members of the Center on Global Brand Leadership.
Brand and Business Marketing related consulting.

-Collaborations with Industry
Annual Global Brand Forecast, based on a survey of companies involved in brand management in the U.S., Germany, and Korea.

-Academic Research
“A Model of Consumer Information Search and On-Line Network Externalities,” Journal of Interactive Marketing, 2002
“Consumer Responses toward the Congruency between Brand Name and Symbol,” Journal of Korean Consumer Studies, 2002
“Factors Influencing Intra-Organizational Diffusion and Resistance toward Technological Innovation and the Moderating Effect of Personal Capability”, Journal of Korean Consumer Studies, 2002
“Case Study on Market Research Project by Venture Capital Company Y,” Journal of Business Education, 2002
“Modeling Intergenerational Dynamics in the Telecommunication Industry,” Management Science, 2000
“Intra-Organizational Resistance toward Technology Products in an Organizational Buying Situation,” Korean Marketing Review, 2000
“Intra-Organizational Diffusion and Resistance toward Technology Products,” Korean Marketing Journal, 1999

-Book and Chapter in Books
Dae Ryun CHANG and Minhi Hahn (2000), Integrated Advertising, Hakhyun Press.
Dae Ryun CHANG (2002), “Advertising in Korea” in More Advertising Worldwide (2002), Ingomar Koss, ed., Springer Press.

-Conferences.
Inaugural conference (2002), “The Myths and Realities of Global Brand Management,”

Today’s marketing environment allows the accumulation of rich data at all stages of the marketing process. A sound understanding of marketing phenomena, founded on a careful and systematic analysis of the available data, is essential not just for academic researchers, but also for firms that aim to enhance their market competitiveness. The Center for Quantitative Analysis in Marketing (C-QAM) was established to conduct both theoretical and practical research in the measurement of key marketing factors, as well as to develop models and analysis methods appropriate for marketing databases. Through such endeavors, the Center seeks to contribute both to the academic advancement of the field and to the marketing competency of companies. Our mission to study and disseminate new theories and methodologies is further pursued through cooperative relationships with the University of Michigan, the National Quality Research Center, and the Institute for Social Research.

Research on methods of measuring and analyzing customer satisfaction.
Research on strategic utilization of marketing databases.
Research on modeling effective marketing activities.
Research on CRM strategies and measurement of their effectiveness.
Research on customer choice models.
Research on on-line survey methodologies.
Development of educational programs to train professional marketing surveyors.

연세재무연구센터는 우리나라 기업의 재무활동과 자본시장 등을 분석하여 기업 및 금융기관의 현실에 맞는 이론 및 모형을 도출하고, 이를 관련 산업에 적용하여 우리나라 기업 및 자본시장의 선진화에 기여하고자 한다. 이를 위하여 연세 재무 연구센터는 증권, 금융산업 및 기업에 관한 산학협동 연구사업을 수행하고 있으며, 세미나 및 학술프로그램의 개최, 연구 자료의 확보 및 재생산, 국제적인 학술교류, 전문 연구인력 배출 등의 활동을 통하여 자본시장과 기업재무 분야의 연구를 촉진할 것이다.

- 연구자료의 지원
- 논문세미나
- 산학협동 연구 및 조사
- 연구물보급
- 석박사 학위논문지원

- 산학협동연구
2003년 - 결합재무제표로 본 대규모 기업집단의 소유구조 / 최고경영자 교체와 기업 성과
2001년 - 한국의 채권지수와 채권지수의 활용 / 증권시장의 글로벌 통합 / 연계 분석 보고서
2000년 - 주가지수 선정방법에 관한 연구
1999년 - 해외투자가 평가하는 한국기업 지배구조의 경제적 가치

- 학술연구
비대칭 변동성 추정모형의 새로운 대안
비정규 분포하에서의 자산수익율 변동성 추정
ABC생명 : 외국계 보험회사의 한국시장 진출 사례
재무분석지수의 결정적 요인
"The Transmission of Swap Spread and Volatilities in the International Swap Markets"
Value of Fund Manager's Private Information
코스닥 시장의 일률적 락업 제도에 대한 실효성 검증
동남아 회인기업의 전략과 구조에 관한 연구
기업소유지배구조의 설계: 우리나라 기간 통신사업자의 사례
최고경영자의 교체에 따른 경영성과 변화

Provides a research and development community for the convergence of digital technologies and business models. The primary mission of the center can be elaborated into three specialized research areas. Identify the business potentials of new digital technologies Explore the convergence patterns of digital technologies and business models Develop new product and new business development process that maximizes the potential of digital technologies

Research Activity Plan
Formulate a digital business research community that includes technologies, businesses, arts and sciences.
Conduct academic research on the digital business process and principles
Write a book on the principles and processes of digital business design

Industry Collaboration Plan
Convene Digital Business Seminar Series that invites industry experts.
Conduct industry projects to generate new product ideas and new business plans for digital technologies.
Formulate an industry forum that consists of industry experts

Education Activity Plan
Develop an introductory class for undergraduates interested in digital business.
Develop a research seminar class for graduates interested in new product development
Develop a practical class for industry experts

-Collaborations with Industry (2004~2005)
Worldwide Mobile Internet Study, 2001, 2002, 2003, 2004, 2005, 2006 with collaborations with SKT, KTF, and LGT.
Contribution to Quality of Life: the impact of ubiquitous technologies, Seonggok Foundation, 2005
Development of Adaptive Cyber Agent with Complex Cognitive Systems, Korea Research Foundation, 2005.
A Strategic Globalization and Localization of Mobile Internet Contents, SanHak Foundation, 2005.

-Academic Research (2004~2005)
Park, S., Choe, D., Kim, J. (2005). Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea, International Journal of Human-Computer Interaction, 19(1), 7~34.
Kim, H., Kim, J., Lee, Y. (2005). An Empirical Study of Use Contexts in the Mobile Internet, Focusing on the Usability of Information Architecture, Information Systems Frontiers, 7 (2), 175~186.
Lee, I., Kim, J., Kim, J. (2005). Use Contexts for the Mobile Internet: A Longitudinal Study Monitoring Actual Use of Mobile Internet Services. International Journal of Human-Computer Interaction, 18 (3), 269~292.
Kim, J., Lee, I., Lee, Y., Choi, B., Hong, S., Tam, K. Y., Naruse, K., Maeda, Y. (2004). Exploring e-business implications of the mobile internet: a cross-national survey in Hong Kong, Japan, and Korea, International Journal of Mobile Communication, 2 (1), 1-21.
Carey, J., Galletta, D., Kim, J., Te’eni, D., Wildemuth, B., Zhang, P. (2004). The Role of Human-Computer Interaction in Management Information Systems Curricula: A Call to Action, Communications of the Association for Information Systems, 13, 357-379
Chae, M., and Kim, J. (2004). Do size and structure matter to mobile users? An empirical study of the effects of screen size, information structure, and task complexity on user activities with standard web phones, Behaviour and Information Technology, 23 (3), 165-181..
Park, S., Choi, D. and Kim, J. (2004). Critical Factors for the Aesthetic Fidelity of Web Pages: Empirical Studies with Professional Web Designers and Users, Interacting with Computers, 16 (2), 351-376.
Choi, D. and Kim, J. (2004). Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents, Cyber Psychology & Behavior, 7 (1), 11-24.

Cooperation between companies has become a key issue in our twenty-first century global economy. Thus supply chain management-the integration of a company’s internal processes and its exchanges of goods and services with other companies-is an area ripe for both theoretical and practical research. This center was established to spread the concept and cases of SCM and logistics and to conduct academic research relating to the areas in Korea.

Education on SCM and logistics.
Case development on SCM and logistics.
Academic research. Particular areas include:
SCM strategies in distribution, manufacturing and transportation industries.
E-SCM.
Logistics strategies.
Service operations management.
Global SCM/logistics strategy.

-Collaborations with Industry
2002
Evaluation of a New IT Development Project by the Korea Racing Association.
2000
Research on standardizing transaction specifications.
1999
Research on Logistics Information Systems.

-Academic Research
Research on the Performance of the Military Supply Chain according to Stock Policy.
Development of a New Business Model for e-Business and SCM.
Research on Dynamic Variation in the Supply Chain due to Symmetry of a Supplier’s Quota.
Research on Distinctions of the Supply Chain Due to Desires for Supply Interruptions.

This center aims not only to study critical factors relating to the introduction of information systems to business and their effects on business performance, but also, on the practical side, to help firms develop a business culture and business practices that promote the efficient use of information systems.

We hold monthly seminars in which scholars inside and outside the center can meet, exchange research ideas, and discuss ongoing research projects, including collaborative projects bridging the academic and corporate worlds. Research outcomes are published in leading journals in the field both at home and abroad.

-Collaborations with Industry
Development of a new “killer application” and a business model for Ubiquitous computing (Samsung Advanced Institute of Technology).
Estimation of satellite DMB demand and formulation of a service strategy for entry into the telecommunications market (SK Telecom).
Research on the effect of how Internet business on firm’s value (Muhan Investment).
Research on IT service for active service of corporate credit cards (Arthur Anderson).
Research on mobile contents strategy for IMT 2000 service (SK Telecom).
Competitive research on nationwide mobile commerce (Matrix).

-Academic Research
Publications in numerous domestic journals, including Business Information Review, Information Systems Review, Business Education Review, Venture Business Review, Business Journal, and Information Technology and Data Base.
Publications in leading overseas journals, including Information System Research, Communications of the ACM, Journal of MIS, Decision Support System, Information & Management, Journal of Global Information System, International Journal of Electric Commerce, Electric Commerce Research and Application, Journal of Information Technology Management, and International Journal of Medical Informatics.

The Accounting Research Center was established to promote and support research on business accounting, to foster cooperation between industry and the academic world, and to offer to field researchers a comfortable professional environment in which to pursue their work.

As a showcase of cooperation between industry and the academy, the center has developed close ties with KICPA, FSS, KASB and KLCA, conducted field studies, held a professional symposium, and participated in an audit review and in cost accounting activities.

-Collaborations with Industry
2002
Research on the role of non-financial factors in determining the value of a business.

-Academic Research
Evaluation of effects of business on government contracts and quality of construction work.

The YSB Center for Global ESG and Business Ethics is committed to encouraging ethical decision making and responsible corporate behavior through outstanding research, educating future managers in business ethics for real-life work ethical dilemmas, and fostering dialogue among the academic profession and the global business community.

• Research on CSV, Social Value Innovation, SROI, CSR, Business Ethics, Corporate Governance
• Launching a multidisciplinary research seminar series on business ethics and CSR.
• Organizing an international Annual symposium.
• Hosting round table discussions and events with socially remarkable corporate leaders.
• Collaborating with other international organizations and business ethics centers.

Center Homepage

• 설립 초기에는 연구센터장의 개인 연구비(경영대학 및 외부보조금)를 활용하여 연구센터를 운영한다.
• 연구센터가 활성화되면, 연구센터명의의 연구프로젝트 수주 및 연구비보조를 신청하여 독자적 재원을 확보한다.
• 연구데이터가 축적되고 높은 수준의 방법론을 개발하여 연구 결과물(데이터,방법론)을 상업화하여 재정적 자립성을 구축하는 방안도 추진한다

Center for AI Methodologies in Business Research(CAMBR)의 활동을 통하여 인공지능(AI) 기술과 방법론이 경영학 연구에 어떻게 통합되고 활용될 수 있는지를 모색하고자 한다. 본 연구 센터는 AI가 경영학 제 분야에서 활용되고 있는 연구방법론에 혁신을 가져올 수 있는 방안을 중점적으로 탐색하고, 경영대학의 구성원들이 AI를 활용한 경영학 연구에 도움이 될 수 있도록 자원을 축적하고 활용을 지원하는 것을 설립 목적으로 한다. 

• AI 연구 플랫폼, 도구, 기술 및 데이터 확보와 소개
  최신 AI 도구, 소프트웨어를 지속적으로 탐색하고, AI연구를 통하여 축적한 데이터베이스 대한 접근을 제공함으로써, 경영대학 연구자들이 보다 혁신적인 데이터 수집 및 분석을 통하여 창의적인 연구를 수행할 수 있도록 지원한다.

• 워크숍 및 세미나 개최
  AI와 경영 연구의 최신 동향, 방법론, 그리고 적용사례에 대한 워크숍 및 세미나를 정기 또는 비정기적으로 개최한다. 이는 구성원들이 지식을 공유하고, 협력적인 연구 네트워크를 구축하는 기회를 제공하게 된다.