연세대학교 경영연구소

학력

주요경력

부교수, 연세대학교 경영대학 (Effective 2026.03)
조교수, 연세대학교 경영대학 (2024—2026)
조교수, A.B. Freeman School of Business, Tulane University (2016—2024).

강의관심분야

연구관심분야

주요 연구 논문 및 저서

• Shi, Savannah, Seoungwoo Lee, Kirthi Kalyanam, and Michel Wedel (2025), “The Impact of App Crashes on Consumer Engagement.” Journal of Marketing, 89 (4), p. 81-98.
• Bhan, Hyung Sup, Kalyan Rallabandi, and Seoungwoo Lee (2025) "The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television." Journal of Advertising Research, forthcoming.
• Lee, Seoungwoo, Jie Zhang, and Michel Wedel (2021),“Managing the Versioning Decision over an App’s Lifetime.”Journal of Marketing, 85 (6), p. 44-62.

• 이기원, 이승우 (2025), “헬스케어 모바일 앱 시장에서 공공 서비스 진입이 민간 서비스 성과에 미치는 영향.” 서비스마케팅저널, 18(2), p. 163-180.
• 조복경, 김영주, 이승우 (2025), "연재형 웹 콘텐츠 휴재가 조회수에 미치는 영향: 웹소설을 중심으로" 마케팅연구, 40(3), p. 45-63.
• Kim, Youngju and Seoungwoo Lee (2024), “Performance vs. Purpose Appeals: The Role of Persuasive Messages in Consumer Choice of Sustainable Packaging.” Journal of Marketing Management Research. 29(4), p. 45-60.

• Rust, Roland, James Kim, Yue Dong, Tom Kim, and Seoungwoo Lee (2015), “Drivers of Customer Equity” in The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, V. Kumar and Denish Shah, Eds., Edward Elgar Publishing, MA.

• The Impact of Mobile App Upgrades across App Versions (with Jie Zhang and Michel Wedel)
• Platform Openness and Creator Economy (with Zack Bhan, Hyoryung Nam, and Joon Ro)
• Heterogeneous Impact of App Coupons (with Miyeon Jung, ShinY Ahn, and Daegon Cho)
• Online Food Nutrition Labeling (with Youngju Kim and Hyejin Lee)
• The Dynamics of TV Crossover (with EJ Han and Joon Ro)
• When Cents-off Discounts are Replaced by Reward Point Promotions (with Jie Zhang and Els Breugelmans)

주요 학술활동 및 수상

Honors and Awards 

• 연세대학교 우수업적교수상, 2024, 2025
• 연세대학교 우수강의교수상, 2024
• 연세대학교 경영대학 강의우수교수상, 2024

• Best Paper Premier Award, Korean Scholars of Marketing Science International Conference, 2025
• Honorable Mention for Outstanding Paper Award, 2025 Fall Service Marketing Association Conference
• Winner, Social Media and Digital Marketing Flash Session, ISMS Marketing Science Conference, 2025
• Newcomb-Tulane College Faculty International Students’ Champion Award, Tulane University, 2023
• Winner, JAR-TVision Data Release and Call for Ideas, Journal of Advertising Research, 2023
• Finalist, AMA-MRSIG Donald R. Lehmann Award, 2022
• ISMS Early Career Scholar, Duke University, 2022
• Professors Institute Invitee, Cox Brierley Institute, Southern Methodist University, 2020
• Winner, ISMS Doctoral Dissertation Award for Proposal, 2015
• Winner, Shankar-Spiegel Best Dissertation Proposal Award, 2015
• Runner-Up, Best Dissertation Proposal Award at WITS, 2015
• Marvin A. Jolson Outstanding Doctoral Marketing Student Award, University of Maryland, 2015
• Service Award, Korean American Scientists and Engineers Association, Washington DC Metro Chapter, 2015

Academic Activities

• 부편집장, Journal of Global Scholars of Marketing Science
• 편집위원, International Journal of Advertising
• 편집위원, Journal of Global Fashion Marketing
• 편집위원, 유통연구
• Chair, Marketing Research Special Interest Group, Korean Scholars of Marketing Science
• 이사, 한국경영학회
• 이사, 서비스마케팅학회
• 한국경영학회 신산업혁신경영특별위원회 위원

기타

Invited Talks

• Waseda University, Tokyo, Japan, 2025
• Korea University Business School, Seoul, South Korea, 2023, 2024
• Doshisha Business School, Kyoto, Japan, 2024.
• KAIST Business School, Seoul, South Korea, 2024.
• University of Cambridge, Cambridge, UK, 2023.
• Yonsei University, Seoul, South Korea, 2022.
• Rutgers University, Newark, New Jersey, USA, 2022.
• KAS Global Colloquium, Gangneung, Korea, 2021.
• Pennsylvania State University, State College, Pennsylvania, USA, 2020.
• Georgia Institute of Technology, Atlanta, Georgia, USA, 2015.
• Tulane University, New Orleans, Louisiana, USA, 2015.
• University at Buffalo, Buffalo, New York, USA, 2015.
• Tilburg University, Tilburg, The Netherlands, 2015.
• Imperial College London, London, The United Kingdom, 2015.
• Bocconi University, Milan, Italy, 2015.
• University of Rhode Island, Kingston, Rhode Island, USA, 2015.
• China Europe International Business School, Shanghai, China, 2015.
• Ohio State University, Columbus, Ohio, USA, 2015.
• University of Southern California, Los Angeles, California, USA, 2015.
• University of Groningen, Groningen, The Netherlands, 2015.
• Indiana University, Bloomington, Indiana, USA, 2015.