연세대학교 경영연구소

학력

Ph.D., Marketing, Stern School of Business, New York University
M.Phil., Marketing, Stern School of Business, New York University
A.M. (M.A), Statistics, Harvard University
B.B.A., Business Administration, Yonsei University

주요경력

Associate Professor of Marketing, Yonsei University, School of Business, 2022-Present
Assistant Professor of Marketing, Yonsei University, School of Business, 2019-2022
      상남경영원 부원장, 2023-Present
      인공지능경영 (AI Business) 융합 심화전공 주임교수, 2022-Present
      연세대 경영 3대 학회 마프 (MARP) 지도교수, 2022-Present
      BK21 참여교수, 2023-Present
      Global MBA 운영교수, 2022-2023/02
      마케팅 분야 석박사주임 교수, 2020-2023/02 

Assistant Professor of Marketing, University of Georgia, Terry College of Business, 2012-2019
Assistant Brand Manager, Unilever Korea, 2001-2003

Outside Director (사외이사): 탑런토탈솔루션 (2023-Present)

강의관심분야

Data Analytics, Marketing Strategy, Marketing Models, AI Business Model, Global Marketing, Digital Marketing

연구관심분야

Big Data Analytics
New Product Launch and Innovation
Digital Marketing 
Multichannel Strategy, Global Branding Strategy
Dynamic Structural Models
AI Application in Business 

주요 연구 논문 및 저서

SSCI/SCOPUS
Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2024), "The Impact of Offline Store Presence on Digital Sales: The Moderating Role of Product Functionality," Journal of Retailing and Consumer Services, 78, 103754. 

Kim, Rhino and Sue Ryung Chang (2023), "Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games," Asia Marketing Journal, 25(3), 1-12. (corresponding author) 

Yoon, Jae Yeon, Chaehyeon Lee, Jeonghye Choi, Sue Ryung Chang, and Jikyung Kim (2022), "The Effect of Social Media Apps on Shopping Apps," Journal of Business Research, 148, 23-32. (corresponding author) 

Park, Hyun Young and Sue Ryung Chang (2022), “When and How Brands Affect Importance of Product Attributes in Consumer Decision Process,” European Journal of Marketing, 56(13), 1-25. (equal contribution) 

Kim, Jikyung, Hang Dong, Jeonghye Choi, and Sue Ryung Chang (2022), “Sentiment Change and Negative Herding: Evidence from Microblogging and News,” Journal of Business Research, 142, 364-376.

Kim, Jeeyeon, Jui-Ting Liu, and Sue Ryung Chang (2022), "Trans-Parasocial Relation between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchase Intention?" Asia Marketing Journal, 24(2), 39-50. (corresponding author)

Toker-Yildiz, Kamer, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang (2017), “Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior,” Journal of Marketing Research, 54(3), 364-380.

Erdem, Tülin and Sue Ryung Chang (2012), “A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands,” Journal of the Academy of Marketing Science, 40(1), 86-101.

KCI Journals
Lee, Seung Yeon, Chaehyeon Lee, and Sue Ryung Chang (2024), "The Impact of Positive Emotional Valence in Webnovel Blurbs on Its Success," Journal of the Korea Contents Association, 24(3), 206-217. (corresponding author) 
웹소설 작품 소개의 긍정적 감정이 웹소설 흥행에 미치는 영향, 한국콘텐츠학회논문지. 

Hwang, Haewon, Sue Ryung Chang, and Chaehyeon Lee (2023), "The Effect of the Film Introduction-Conclusion Dissimilarity on its Success," Journal of the Korea Contents Association, 23(9), 396-406.
영화 도입부-결론부 비유사성이 영화 흥행에 미치는 영향, 한국콘텐츠학회논문지.

Jung, Nayoung and Sue Ryung Chang (2023), "The Effect of New Product Uniqueness and Presence of Surrounding Anthropomorphic Products on Purchase Intention," Journal of the Korea Contents Association, 23(9), 353-363. (corresponding author) 
신제품 독특성 및 주변 제품의 의인화가 신제품 구매 의사에 미치는 영향, 한국콘텐츠학회논문지.

Han, Suhyeon, Nayoung Jung, and Sue Ryung Chang (2022), "The Effects of Transitioning Paid to Free Service on Consumer Behavior: Findings from Mobile Log Data," Journal of The Korean Operations Research and Management Science Society, 47(3), 1-16. (corresponding author) 
무료 전환이 소비자 행동에 미치는 영향: 모바일 로그 데이터를 중심으로, 한국경영과학회지.
 
Li, Yiling, Boram Do, Sue Ryung Chang, and Jeonghye Choi (2022), "The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices," Journal of Channel and Retailing, 27(1), 59-79. 
동영상 플랫폼상의 식품 광고 타겟팅의 효과: PC와 모바일 비교를 중심으로, 유통연구. 

Han, Suhyeon, Junghwa Jang, Jeonghye Choi, and Sue Ryung Chang (2021), "The Relationship between Social Media and Consumer Purchase Decision: Findings from Seoul Sharing Bike," Knowledge Management Journal, 22(4),135-155. (corresponding author)
소셜미디어와 소비자 구매 결정과의 관계: 서울 공유 자전거에 대한 시계열 분석을 중심으로, 지식경영연구.  

주요 학술활동 및 수상

HONORS & AWARDS
Teaching Excellence Award, Yonsei University, 2021, 2022
Teaching Excellence Award, Yonsei Business School, 2020, 2022 
Winner, Mary Kay Academy of Marketing Science Doctoral Dissertation Award, 2013
AMA Sheth Foundation Doctoral Consortium Fellow, 2009
Doctoral Fellow, INFORMS Marketing Science Conference Doctoral Consortium, 2007, 2009
UGA Career Center Acknowledgment for Student Career Development, 2015, 2016, 2017
Direct Grant for Research with Dr. Mantian Hu, Chinese University of Hong Kong, HKD35,000, 2013
Graduate Fellowship, New York University, 2006-2012

PROFESSIONAL SERVICE
* Academic Service
Track Chair, Digital Marketing and Social Media, Global Marketing Conference, 2021, 2023 
Track Chair, Digital Consumer Behavior in the Age of Tech Transformation, Global Marketing Conference, 2023 
Guest Editor for the Special Issue at International Journal of Consumer Studies, 2023  
Track Chair, Digital and Social Media Marketing, AMA Winter Academic Conference, 2021
Reviewer, Journal of Business Research, 2021 - Present
Reviewer, Journal of Advertising, 2021 - Present
Reviewer, European Journal of Marketing, 2016 - Present
Reviewer, Marketing Letters, 2015 - Present
Reviewer, International Marketing Review, 2016 - Present
Ad hoc reviewer, Journal of Consumer Psychology, 2014
Reviewer, AMA Summer/Winter Academic Conference, 2016-Present
Editorial Board Member, Journal of Global Scholars of Marketing Science, 2017 - Present
Reviewer, Marketing Strategy Track, Society for Marketing Advances Conference, 2014

* Department and University Service (at the University of Georgia)
Member, Specialty Certificate Programs Committee, 2016 - 2017
Member, International Business Coordination Committee, 2013-2015
Member, BBA Marketing Strategy Curriculum Review Committee, 2015
Mentor, Center for Undergraduate Research Opportunities (CURO), 2014-2016
Thesis Advisory Committee Member for 5 students in Statistics, M.S., 2014-2018

* Department and University Service (at Yonsei University)
Associate Dean, Sangnam Institute of Management, 2023-Present
Academic Director, AI Business Concentration, 2022-Present
Advisor, Yonsei Business MARP Student Club, 2022-Present
Academic Director, Global MBA Program, 2022-2023/02 
Graduate Program Coordinator - Marketing area, 2020 - 2023/02