연세대학교 경영연구소

영문워킹페이퍼

Total: 157 data, Page 7 of 16

영문워킹페이퍼
번호		분야	년도
97	Stressed Up or Down? The Effects of Exam-Induced Mental Stress and Ad Appeals on Students' Movile Ad Response Behavior 김승현 교수	ODI	2019
96	A Comment on GMM Estimation in IS Research 방영석 교수	ODI	2019
95	Exploratory Study of the Use of Digital and Social Media in the Shopping Journey for Electronic Goods: Evidence from Korea and China 최정혜 교수	마케팅/국제경영	2019
94	Purchase Now and Consume Later: Do Online and Offline Environments Drive Online Social Interactions and Sales? 최정혜 교수	마케팅/국제경영	2019
93	Joint Effects of Positive and Negarive Ties on Interpersonal Citizenship Behavior 오홍석 교수	매니지먼트	2019
92	Do IT Freelancers Increase Their Entrepreneurial Behaviour and Performance by Using IT Self-Efficacy and Social Capital? Evidence from Bangladesh 임건신 교수	ODI	2019
91	Multi-dimensionality of Environment and Staff Localization in Multinational Enterprises: The Moderating Effect of Region-specific Diversification 박영렬 교수	마케팅/국제경영	2019
90	The Effects of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response: An Image Sentiment Processing and Econometric Modeling Approach 김승현 교수	ODI	2018
89	Asymmetric Expiration Bias between Healthy and Unhealthy Food Products 이재영 교수	마케팅/국제경영	2018
88	“Failure” in Performance Appraisal: Explanations from Threat Rigidity and Supervisory Support Views 장은미 교수	매니지먼트	2018

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