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The Effects of a Customer Reward Program on Including Desirable Customer Behaviors: The Moderating Role of Purchase Purpose, Reward Type and Timing of Reward Redemption (2011-10-18)

저자: 최선미  |  분야: ODI  |  관리번호: YBRI ODI 2011-02

YBRI ODI 2011-02.pdf(331.50KB)

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