연세대학교 경영연구소

영문워킹페이퍼

Total: 140 data, Page 5 of 14

영문워킹페이퍼
번호		분야	년도
100	Promotion Effects in E-marketpalces : Platform Promotions and Consumers' Heterogeneous Responses 방영석 교수	ODI	2020
99	The Effect of a Sense of We-ness on Diffusion of New Product in Online Sub-Communities 이재영 교수	마케팅/국제경영	2019
98	How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce? 방영석 교수	ODI	2019
97	Stressed Up or Down? The Effects of Exam-Induced Mental Stress and Ad Appeals on Students' Movile Ad Response Behavior 김승현 교수	ODI	2019
96	A Comment on GMM Estimation in IS Research 방영석 교수	ODI	2019
95	Exploratory Study of the Use of Digital and Social Media in the Shopping Journey for Electronic Goods: Evidence from Korea and China 최정혜 교수	마케팅/국제경영	2019
94	Purchase Now and Consume Later: Do Online and Offline Environments Drive Online Social Interactions and Sales? 최정혜 교수	마케팅/국제경영	2019
93	Joint Effects of Positive and Negarive Ties on Interpersonal Citizenship Behavior 오홍석 교수	매니지먼트	2019
92	Do IT Freelancers Increase Their Entrepreneurial Behaviour and Performance by Using IT Self-Efficacy and Social Capital? Evidence from Bangladesh 임건신 교수	ODI	2019
91	Multi-dimensionality of Environment and Staff Localization in Multinational Enterprises: The Moderating Effect of Region-specific Diversification 박영렬 교수	마케팅/국제경영	2019

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