연세대학교 경영연구소

Min, Soon Hong, 김도연,,김자영.  Assessing the e-Service Quality of Sellers in an Industrial e-Marketplace  Journal of Promotion Management  19  : 556~582

발표년도: 2013  |  분야: ODI

Existing studies of electronic service quality (e-SQ) mainly deal with online shopping mall operators in business-to-consumer (B2C) markets, whereas research into the e-SQ of sellers in industrial electronic marketplaces (e-marketplaces), characterized by multiple sellers and multiple customers, is lacking. Therefore, this study intends to determine if existing theories developed and tested in the B2C online shopping mall context are directly applicable to measure e-SQ of industrial e-marketplace sellers. By qualitatively analyzing customer feedback obtained in an e-marketplace, this study offers an in-depth exploration of e-SQ dimensions, discovers a tentative causal model of the e-SQ specific to industrial e-marketplace sellers, and compares the tentative model grounded in the qualitative data with existing research tested with quantitative data. This study shows that existing e-SQ scales may not apply, without revision, to measures of the e-SQ of industrial e-marketplace sellers.

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  이전글 Lee, Ho Young, 이영한,박현영.  회계투명성과 자기자본비용의 관련성에 관한 연구  회계저널

  다음글 Min, Soon Hong, 임수빈,남현정.  비공식 및 공식 관계적 지배장치가 공급사슬 파트너십에 미치는 영향에 관한 연구  한국생산관리학회지