연세대학교 경영연구소

Dongjin Lee, ,황미진,,.  Validating a customer well-being index related to natural wildlife tourism  TOURISM MANAGEMENT  45  : 171~180

발표년도: 2014  |  분야: 마케팅/국제경영

This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed. (C) 2014 Elsevier Ltd. All rights reserved.

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