연세대학교 경영연구소

Kyungmin Park, 문희진,박선주,정승화,최정혜.  인터넷 포탈에 대한 자원 의존성이 온라인 쇼핑몰기업의성장에 미치는 영향  한국경영과학회지  39  : 141~154

발표년도: 2014  |  분야: 매니지먼트

It is widely confirmed that online retailers can obtain crucial resources and greater growth potential by dependingon the external web portal sites as it is explained in resource dependence theory. Nevertheless, recent studies showthat the effect of dependence may not always be beneficial for firms and stress the importance of finding relevantcontingent factors. In this study, we identify and suggest that firms’ age and niche width strategy, whether generalistor specialist, are contributing factors on moderating the positive relationship between resource dependence and firmgrowth. To test our hypotheses based on the theory, we have collected monthly web traffic data of online retailersand portals from March 2000 and July 2008. The empirical results lend support to our theory of the firm age havinga negative interaction effect on web traffic dependence. Moreover, results verified that positive effect of dependingon the portals may become greater if the online retailer is a specialist in terms of niche width.

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  이전글 Kim, Tae Hyun, 김원소,문성암,박세훈.  수요급변 시의 재고주문 의사결정에 관한 연구 :제한된 합리성 가정을 바탕으로  한국SCM학회지

  다음글 Suh, Kil Soo, 이성원,서응교,강혜빈,이승원,이은곤.  Comparisons of Popularity- and Expert-Based News Recommendations: Similarities and Importance  Asia Pacific Journal of Information Systems