연세대학교 경영연구소

Young Ryeol Park, 송상철,최순규,백유진.  Corporate Social Responsibility in International Business: Illustrations from Korean and Japanese Electronics MNEs in Indonesia  JOURNAL OF BUSINESS ETHICS  129  : 747~761

발표년도: 2015  |  분야: 마케팅/국제경영

Employing Porter and Kramer’s CSR framework (2006), we explored the strategic CSR programs of two Korean and two Japanese electronics MNEs in Indonesia. We observed that the sample MNEs engage in strategic CSR either through investment in competitive context or the transformation of value chain activities. In addition, these firms strongly favor strategic CSR over responsive CSR, not just because of the economic benefits offered by the former, but also its advantages in managing the programs and communicating with stakeholders. Furthermore, they have developed varied organizational methods and tend to manage their key CSR programs centrally to effectively link them to the competitive strategy. Lastly, the results of our analysis suggest that Korean MNEs have customized their strategic CSR programs for emerging countries more actively than Japanese MNEs. In sum, our analysis elucidates several important features of strategic CSR employed by the MNEs in emerging countries.

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  이전글 Son, Jai Yeol, ,손재열,.  Institutional pressures in security management: Direct and indirect influences on organizational investment in information security control resources  INFORMATION & MANAGEMENT

  다음글 Yoon, Se Joon.  과학, 인문학 그리고 경영학: 미국의 경영대학 발전사에서 얻는 교훈  인사조직연구