연세대학교 경영연구소

Jinwoo Kim.  E-impression dimensions: E-impression dimensions: A multi-phase research on the development of parsimonious measurements for online impression within blog domains  MULTIMEDIA TOOLS AND APPLICATIONS  DOI 10.1007/s11042-012-1063-7  : 1~16

발표년도: 2012  |  분야: ODI

As cyberspace becomes a social space, users are increasingly more interested in howthey are presented to others online. Nevertheless, the concept of online impressions has notbeen defined or empirically verified clearly. The main purpose of the study is to empiricallyverify a set of measurements for e-impressions, which is defined as impressions formed throughinterpersonal online interactions in blogs. The measurement should be parsimonious in order tobe used efficiently by academics and practitioners. In order to achieve the research goal, threeconsecutive studies were conducted. In the first study, a large-scale online survey was conducted with 8,836 participants to explore important dimensions of e-impressions from a blogvisitor’s point of view. In the second study, in-depth interviews with 52 blog authors wereconducted to reorganize the dimensions into a parsimonious set of meta-dimensions from a blogauthor’s view. Finally, in the third study, a confirmatory factor analysis was conducted through apaper-based survey to verify the meta-dimensions of e-impressions. As the final result, fourmeta-dimensions of e-impressions consisting of fifteen adjectives were identified, and theirvalidity and reliability were verified. This result will be the basis of developing the system ofsocial network services.

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  이전글 Dongyoub Shin.  21세기 창조사회와 문화예술 분야 연구 :인사조직의 새로운 연구 영역으로서의 문화예술  인사·조직연구

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