Free versus paid over-the-top video streaming services and the influence of social media
- 분야 마케팅
- 키워드 #Over-the-top(OTT) #video streaming services #Social media #Social influence
저자
Chang Hee Park, Jikyung (Jeanne) Kim, Youshin Kwak, Jeonghye Choi
학술지명
Journal of Business Research
게재년월
2026년 9월
구분
권/호
원문링크