박사, Johnson Graduate School of Management, Cornell University
석사, Management Science and Engineering, Stanford University
학사, Industrial Engineering, KAIST
주요경력
교수, 연세대학교 경영대학
상남경영원 프랜차이즈CEO과정 주임교수
BK21 참여교수
연세경영연구 부편집장
부교수, 성균관대학교 경영대학
조교수/종신부교수, School of Management, State University of New York at Binghamton
강의관심분야
학부: 마케팅 관리와 전략, 마케팅 애널리틱스, 경영통계
MBA: 마케팅 관리와 전략, 데이터 기반 의사결정, 마케팅/영업을 위한 데이터 분석
석사/박사: 마케팅 모델과 자료 분석, 연구 방법론
기업 임직원 대상 강의: 삼성전자, CJ제일제당, 우리은행, 서울메트로, 신한라이프, 서울대학교병원, HD현대, 아모레퍼시픽, 신한은행, 동서식품, 현대자동차, 네이버, 대한항공, 쿠팡 등
연구관심분야
Customer Analytics, AI Marketing, Digital Marketing, Marketing-Operations Interface, Marketing-Finance Interface, Probability Models
주요 연구 논문 및 저서
"Free Versus Paid Over-the-Top Video Streaming Services and the Influence of Social Media," Journal of Business Research, 214, 116256
"Conformity or Differentiation? How Consumers Respond to the (In)consistency between Product Ratings and Review Sentiments in the US and China," Production and Operations Management (UTD Journal), 35(5), 1707‒1728.
"Friend or Foe? The Impact of Refurbished Products in Markets with Network Effects and Standards Competition," Journal of Operations Management (UTD Journal), 70(2), 224‒242.
“The Dark Side of Up-Selling Promotions: Evidence from an Analysis of Cross-brand Purchase Behavior,” Journal of Retailing, 98(4), 647‒666.
“The Impact of a Manufacturer’s Financial Liquidity on its Market Strategies and Pricing and Promotion Decisions in Retail Grocery Markets,” Journal of Business Research, 142, 844‒857.
“The Effects of Mobile Promotions on Customer Purchase Dynamics,” International Journal of Research in Marketing, 35(3), 453‒470.
“The Effect of Relationship and Transactional Characteristics on Customer Retention in Emerging Online Markets,” Journal of Business Research, 92, 25‒35.
“The Order Effect of Advertisers on Consumer Search Behavior in Sponsored Search Markets,” Journal of Business Research, 84, 24‒33.
“Online Purchase Paths and Conversion Dynamics across Multiple Websites,” Journal of Retailing, 93(3), 253‒265.
“A Multi-category Customer Base Analysis,” International Journal of Research in Marketing, 31(3), 266‒279.
“Modelling Member Behavior in Online User-Generated Content Sites: A Semiparametric Bayesian Approach,” Journal of the Royal Statistical Society: Series A, 174(4), 1051‒1069.
주요 학술활동 및 수상
강의우수교수상, 연세대학교, 2026
강의우수교수상, 연세대학교 경영대학, 2025, 2026
강의우수교수상, 성균관대학교 경영대학, 2017
Teaching Excellence Award, School of Management, Binghamton University, 2016
Teaching Honor Roll, School of Management, Binghamton University, 2014‒2016, 2019‒2022
Teaching Honor Roll, Johnson Graduate School of Management, Cornell University, 2011
Finalist, Mary Kay Doctoral Dissertation Award, Academy of Marketing Science, 2011
