Yonsei Business Research Institute

EDUCATION

PhD    Henley Business School, University of Reading, United Kingdom
MSc    School of Business, Yonsei University, Korea (summa cum laude) 
BBA    School of Business, Yonsei University, Korea

ACADEMIC AND PROFESSIONAL EXPERIENCE

2022- Present    Assistant / Associate Professor, Yonsei School of Business (YSB), Yonsei University
2017–2022        Assistant / Associate Professor, Henley Business School, University of Reading, UK
2010-2011        Samsung Electronics, Digital Appliance Division, Strategic Marketing Team

Associate Dean, Global Leaders College, Yonsei University (2026 – Present)
Global MBA Program Director, Yonsei School of Business (2023 - 2025)
EDHEC Program Director, Yonsei School of Business (2024 - 2025)

TEACHING INTERESTS

International Business
International Strategic Management
Global Management
Emerging Markets
Geopolitics
Global Business Trends

RESEARCH INTERESTS

International Business Theory
Multinational Management
Knowledge Management
Regionalization
Strategic Changes / Dynamic Capabilities
Geopolitics
Digital / AI transformation
International Business Ethics

SELECTED PUBLICATION

Peer-reviewed Journal Articles

• Lee, J. M. (2025). Corporate challenges and responses in a bifurcated global economy: implications for theory and practice. Asian Business & Management
  
• Lee, J. M. (2025). Rethinking the performance implication of regional diversification: The interplay between intra- and inter-regional diversification. Journal of Business Research
• Lee, J. M & Lau, G. (2025). Uniting Global Fans and Revolutionising K-Pop Marketing: Weverse, a Global Fan Community Service Platform from Korea. Asia Pacific Business Review
• Wei, C & Lee, J. M. (2025). Intellectual Property Rights Regime and Ownership Decisions in Cross-border Acquisitions by Emerging Market Multinationals. Management International Review
• Lee, J. M. (2025). Intellectual property regimes and knowledge governance in MNEs: Expatriate staffing and R&D-manufacturing colocation. International Business Review
• Lee, J. M., & Kim, T. (2025). Regional specialists in focus: Spearheading Samsung’s globalization initiative from Korea. Asia Pacific Business Review
• Lee, J., Chae, C., Lee, J. M., & Fontinha, R. (2024). Understanding the evolution of international human resource management research: A bibliometric review over the past 25 years (1995–2019). Journal of Global Mobility
• Pak, Y. S., & Lee, J. M. (2023). Organizational learning platforms for knowledge creation in international joint ventures: The mediating role of formal and informal communication. Asian Business & Management
• Lee, J. M. (2022). MNCs as dispersed structures of power: Performance and management implications of power distribution in the subsidiary portfolio, Journal of International Business Studies
• Lee, J. M., Paik, Y., Vance, C., Li, D, & Groves, K (2022). The evolution of business ethics in China and the United States: Convergence, divergence or crossvergence? Management and Organization Review
• Lee, J. M., Paik, Y., Horak, S., & Yang, I. (2022). Turning a liability into an asset of foreignness: Managing informal networks in Korea, Business Horizons 
• Lee, J. M., Narula, R., & Hillemann, J. (2021). Unraveling asset recombination through the lens of firm-specific advantages: A dynamic capabilities perspective, Journal of World Business
• Lee, C., Lee, J. M., & Liu, Y. (2021). Catalyzing innovation and digital transformation in combating the Covid-19 pandemic: Whole-of-government collaborations in ICT, R&D, and business digitization in Singapore, Public Money & Management
• Liu, Y., Lee, J. M., & Lee, C. (2020). The challenges and opportunities of a global health crisis: The management and business implications of COVID-19 from an Asian perspective, Asian Business & Management
• Lee, J. M. (2019). Intra- and inter-regional diversification, subsidiary value chain activities, and expatriate utilization, Journal of International Management
• Paik, Y., Lee, J. M., & Pak, Y. S. (2019). Convergence in international business ethics? A comparative study of ethical philosophies, thinking style, and ethical decision-making between US and Korean managers. Journal of Business Ethics
• Lee, J. M. (2017) Managing complex multinational enterprises: Internal network structure and expatriation strategies, AIB Insights
• Pak, Y. S., Ra, W., & Lee, J. M. (2015). An integrated multi-stage model of knowledge management in international joint ventures: Identifying a trigger for knowledge exploration and knowledge harvest. Journal of World Business

Peer-reviewed Korean Journal Articles

• Lee, M. H., & Lee, J. M. (2025). Exploring the Paradox of Ethical Branding: Ethical Consumers and Brand Avoidance. Korean Social Science Journal
• Hwang, H., Lee, J. M. & Kim, H. G. (2025). Does corporate board diversity impact disaster preparedness? An empirical investigation of corporate reactions to Covid-19. Journal of APEC Studies
• Lee, J. & Lee, J. M. (2025). Values and behavior: The relationship between modern Korean employees' values and organizational behaviors (growth, innovation, and turnover intention). Journal of Human Resource Management Research(인적자원관리연구)
• Hwang, X. & Lee, J.M (2025). How ESG performance influences internationalization speed in emerging market MNEs: The moderating role of CEO international experience and ownership structure. International Business Journal(국제경영연구)
• Jin, X. & Lee, J.M. (2024). Inter-regional cross-border M & A: The impact of deal importance and target firms’ public status on deal duration. International Business Review (국제경영리뷰)
• Kang, J. & Lee, J. M. (2024). Customer dependency in Korean auto parts companies under performance threats, Korean Corporation Management Review (기업경영연구)
• Lee, J. M. (2024). Managing Multiple Embeddedness and Expatriate Staffing Strategies: A Multilevel Investigation of Korean Multinationals, Korean Management Review (경영학연구)
• Lee, J. M. (2024). The Impact of Language Competence of Local Workforce on Expatriation Strategies in Multinational Enterprises, International Business Journal(국제경영연구)
• Lee, J. M. (2024). Dreams Come True?: Navigating the Challenges of Utilizing Knowledge from Advanced Economies in Emerging Market Multinational Enterprises, Korean Social Science Journal
• Lee, J. M. & Lee, J. (2024). What makes a data-driven decision-making organization? Focusing on value-chain digitalization and digital talents and innovation supportive climate, Journal of Human Resource Management Research (인적자원관리연구)

Peer-reviewed Books / Book Chapters

• Narula, R. & Lee, J. M. (2024) Internalization. In Bergh, D (Ed) Oxford Research Encyclopedia of Business and Management, Oxford University Press
• Narula, R. & Lee, J. M. (2024) Ecelctic paradigm. In Asmussen, C. G., Hashai, N., & Minbaeva, D. (Eds.). Encyclopedia of International Strategic Management. Edward Elgar Publishing.
• Lee, J.M., Ibarra-Olivo, J.E., Lavoratori, K., Li, L.(2023) Inequality, Geography and Global Value Chains. The Academy of International Business. Palgrave Macmillan
• Lee, J.M., Ibarra-Olivo, J.E., Lavoratori, K., Li, L.(2023). Are Multinational Enterprises Capable of and/or Responsible for Combating Rising Inequality?. In: Lee, J.M., Ibarra-Olivo, J.E., Lavoratori, K., Li, L.(eds) Inequality, Geography and Global Value Chains. The Academy of International Business. Palgrave Macmillan
• Lee, J. M. & Paik, Y. (2022). A Liability or an asset of foreignness? Theorizing on informal networks in international business. In Horak, S. (ed) Informal Networks in International Business, Emerald Publishing
• Lee, J. M. (2022). Utilization of subsidiary knowledge in multinational enterprises: Revisiting SECI model. In Khan, Z., Nair, S. R., & Lew, Y. K. (eds.)Knowledge Transfer and International Business, Edward Elgar Publishing
• Narula, R. & Lee, J. M. (2020) The theories of the multinational enterprise. In M. Spatareanu (ed.) Encyclopedia of International Economics and Global Trade, Vol.1: Foreign Direct Investment and the Multinational Enterprise, World Scientific Publishing

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PROFESSIONAL ACTIVITIES AND AWARDS

 Editorial Board 

• 2023 - Present   Associate Editor, Asian Business & Management
• 2021 - Present   Editorial Review Board, Journal of International Business Studies
• 2021 - Present   Associate Editor, International Business Journal (Korean)
• 2020 - 2023      Reviewing Editor, Asian Business & Management
  

 Academic Community Membership 

• Academy of International Business (AIB), Digitalization SIG, Chair (Asia & Oceania)
• Academy of Management (AOM)
• European International Business Academy (EIBA)
• Korean Academy of International Business (KAIB), Executive Director
• Korean Academic Society of Business Administration, Director
• Korean Strategic Management Society, Director
• Korean Association for Public Diplomacy, Director

Awards & Honours

• 2025 Winner, Best International Paper Award, Korean Academy of International Business
• 2025 Winner, Editorial Contribution Award, Springer Nature
• 2025 Winner, Best Paper Award ($500), Korean Academic Society of Business Administration
• 2025 Winner, Teaching Excellence Award, Yonsei University
• 2025 Winner, Teaching Excellence Award, Yonsei School of Business
• 2024  Winner, Best Paper Award, International Business Journal
  
• 2024  Winner, Best Conference Paper Award, Korean Academy of International Business
  
• 2024  Winner, Byeokso Best Paper Award, Korea Corporation Management Association
  
• 2024  Winner, Multinational Business Review Best Paper Award, Reading International Business Conference
  
• 2024  Winner, Teaching Excellence Award, Yonsei University
  
• 2023  Winner, Teaching Excellence Award, Yonsei School of Business
  
• 2022  Winner, Best International Paper Award, Korean Academy of International Business
  
• 2022  Finalist, Douglas Nigh Award, Academy of Management (AOM)
  
• 2021  Winner, Copenhagen Business School Prize, European International BusinessAcademy(EIBA)
  
• 2021  Winner, Best Paper Award (Innovation and Knowledge Management Track), EIBA
  
• 2021  Winner, Best Reviewer Award, Academy of International Business (AIB)
  
• 2021  Finalist, Alan M. Rugman Young Scholar Award, AIB
  
• 2021  Winner, Palgrave Macmillan Best Paper Award, AIB (United Kingdom - Ireland Chapter)
  
• 2018  Winner, Amorepacific Best Paper Award, AIB (Korea Chapter)
  
• 2017  Winner, Best Paper Award (MNE Subsidiary Strategy and Business Networks Track), EIBA
  
• 2017  Winner, Best Paper Award (MNE Organization and Strategy Track), EIBA
  
• 2017  Finalist, Peter J. Buckley and Mark Casson AIB Dissertation Award, AIB
  
• 2017  Finalist, D’Amore-McKim School of Business, Northeastern Univ. Award for Best Dissertation, AOM
  
• 2016  Finalist, Douglas Nigh Award, AOM
  
• 2016  Finalist, Best Paper in OB/HRM/OT Award, AOM
  
• 2015  Winner, Best Young Scholar Prize, Reading-UNCTAD International Business Conference
• 2012  Winner, Best Paper Award, European Union Paper Competition, Yonsei-SERI EU Center