연세대학교 경영연구소

학력

1981 박사 University of Tennessee
1976 석사 Michigan State University, 경영학
1973 학사 Drake University, 경영학

주요경력

교수, 연세대학교, 1982-현재
조교수, University of Wisconsin at Parkside, 1981-1982

강의관심분야

마케팅관리
소비자행동분석
시장조사론

연구관심분야

신상품 개발 시장조사
광고전략 마케팅 프로모션 전략
소비자행동분석
은행 마케팅
판매관이론
판매기술론

주요 연구 논문 및 저서

Wan soo Lee, Won Moo Hur, and Hyoung Tark Lee, February 2006, “A Study on Female Lifestyles-based Market Segmentation of the Kitchen Appliances”, Korean Marketing Review.21(2):53-84.

Wan soo Lee, Won Moo Hur, Yong hee Hwang, and Mi jin Hwang, March 2006, “Benefit and Committment Management Strategies to Improve Customer Loyalty in Telecommunication Service Market”, Journal of Advertising,70:229-255.

Wan soo Lee, Won Moo Hur, Seung chang lee, Eung Kyo Suh,and In Yong Shin, January 2006, “Conflict Management Strategy for Successful Logistics Outsourcing”, Journal of Distribution, 11(1):41-68.

Wan soo Lee, and Won Moo Hur, December 2005, “The Customer Satisfaction Management Strategy to Improve Repurchase Intention and Positive Word of Mouth in the Apartment Market”, DAEHAN Journal of Business, 53:2631-2653.

Wan soo Lee, and Won Moo Hur, June 2005, “LG Household and Healthcare' Cosmetic Brand, OHUL CRM Strategy Case”, Korean Journal of Marketing, 16(2):91-112.

주요 학술활동 및 수상

부회장, 한국산업경영학회