Yonsei Business Research Institute

Professor Hoyoung Lee of the center contributed an article on ESG Management and Social Value Creation in the Yonsei Newsletter in December 2021. In the article, Prof. Lee stated that “As individualism and materialism dominate, more and more people become alienated and desperate from society. Paradoxically, this alienation and despair create more consumers who expect companies to play a sincere role in creating social values and restoring community as corporate citizens.” In other words, he stressed that ESG performance has become an important factor that can positively affect a company's reputation, and customer creation and satisfaction.