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곽주영 교수
- Places for Korean Firms in China: Looking for a Viable International Division of Labor in 1990-2010
- Marketing |
- YBRI MKT 2011-01
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곽주영 교수
- The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in Chinese Automobile Industy
- Marketing |
- YBRI MKT 2011-02
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최정혜 교수
- Distinguishing among Mechanisms of Social Contagion in New Product Adoption: Framework and Illustration
- Marketing |
- YBRI MKT 2011-03
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박세범 교수
- How Consumers Incorporate Variance in Conflicting Online Consumer Reviews into Judgements: The Role of Causal Research
- Marketing |
- YBRI MKT 2010-01
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최정혜 교수
- Preference Minorities and the Internet
- Marketing |
- YBRI MKT 2010-02
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최정혜 교수
- Traditional and IS-enabled Customer Acquisition for an Internet Retailer
- Marketing |
- YBRI MKT 2010-03